Introduction Every year, thousands of individuals embrace the dream of owning a small business, drawn by the allure of independence and the promise of financial freedom. However, the reality many encounter is starkly different—rife with unanticipated challenges and pitfalls that can turn the entrepreneurial dream …

Introduction Embarking on starting a new business can feel like riding an emotional roller coaster that never seems to end. One moment, you’re at the peak of exhilaration, fueled by the thrill of your new venture; the next, you could plummet into terror and doubt …

Introduction Why do some entrepreneurs create thriving businesses while others struggle to make ends meet or close shop prematurely? The answer often lies in the visible spectrum of financials or strategies and deep within the fabric of the entrepreneur’s attributes. While having a solid grasp …

Introduction Did you know that about 20% of small businesses fail within the first year, and by the fifth year, that number rises to around 50%? Behind these startling statistics lies a common, yet often overlooked, culprit: the Fatal Assumption. This assumption is that understanding …