Forbes recently rated LinkedIn as the number one social resource for job seekers and hiring managers, and for good reason. …
Social Media Marketing
Social media in just a few years has evolved into an efficient and popular instrument to reach and better understand …
What is Brand Equity and Why is it Valuable?
Can you guess what is common between Apple, Coca Cola and Nike? Well, they all have positive and strong brand …
Community Management vs. Social Media Marketing
In the simplest of terms, social media marketing focuses on increasing ‘likes’ and ‘shares’, while the goal of community management …
What is a Product Differentiation Strategy
Why do some companies achieve things that are beyond our expectations? How do they defy our idea of what’s possible? …
Marketing vs. Selling
If you are a salesperson, a marketer, or a business owner, understanding the differences between marketing and selling is likely …
Marketing vs. Advertising
Marketing is the process of creating, communicating, and delivering an offer that’s valuable to your targeted customers. Advertising, on the …
How to Become an Influencer on LinkedIn
It’s easy to feel tempted to connect with a lot of people in order to grow your followers’ base, but …
Local SEO vs. Organic SEO
If you have been actively marketing your business online, you must have heard about local SEO and organic SEO, but …
Marketing Strategy vs. Marketing Tactics
If you are a business owner, you have probably heard your marketing guys talk about strategies and tactics. The two …
Why Small Business Owners Need Local SEO to Remain Competitive
Being found by ready-to-buy prospects and converting them into customers is all about search engine optimization, or more precisely, local …
