In the simplest of terms, social media marketing focuses on increasing ‘likes’ and ‘shares’, while the goal of community management …
What is a Product Differentiation Strategy
Why do some companies achieve things that are beyond our expectations? How do they defy our idea of what’s possible? …
Marketing vs. Selling
If you are a salesperson, a marketer, or a business owner, understanding the differences between marketing and selling is likely …
Marketing vs. Advertising
Marketing is the process of creating, communicating, and delivering an offer that’s valuable to your targeted customers. Advertising, on the …
How to Become an Influencer on LinkedIn
It’s easy to feel tempted to connect with a lot of people in order to grow your followers’ base, but …
Lessons from Blockbuster and Netflix that Are Hard to Ignore
It’s not uncommon for businesses to become so well oiled and highly efficient that its tight network of systems and …
4 Terms You Should Know When Filing A Trademark
Do you have a business name, slogan, or logo that you are using to brand your company? Are you thinking …
PEST Analysis: Essential Small Business Contingency Planning Tool
As a small business owner, you know there’s no way to account for the unforeseen, or is there? Granted, there …
Six Tips to Crafting a Killer LinkedIn Profile
Forbes recently rated LinkedIn as the number one social resource for job seekers and hiring managers, and for good reason. …
4 CSS Tips and Tricks for the Do-It-Yourself Web Designer
It’s no secret that software like WordPress, Concrete5 and online based programs like WIX and 1&1 have made it possible …
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