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Category Archive

Below you'll find a list of all posts that have been categorized as “Social Media”

Social Media Listening

Jordan Bradley October 29, 2018 Social Media Leave a Comment

No matter what, your social media content needs to be inspired by your community. How do you know what your …

Social Media Marketing

Jordan Bradley October 15, 2018 Social Media Leave a Comment

Social media in just a few years has evolved into an efficient and popular instrument to reach and better understand …

How to Become an Influencer on LinkedIn

Abel Nunez January 25, 2018 Entrepreneur Advice, Social Media Leave a Comment

It’s easy to feel tempted to connect with a lot of people in order to grow your followers’ base, but …

How to Create Custom Tweet This Links

Abel Nunez March 31, 2017 Social Media Leave a Comment

Want your readers and site visitors to help spread the word about one of your eBooks, PDFs, documents, or some …

Get Sharp Text and Logos on Facebook Images With This Simple Trick

Abel Nunez March 10, 2017 Social Media Leave a Comment

4 Twitter Tips to Help You Stage a Successful Community Event

Abel Nunez March 4, 2017 Social Media Leave a Comment

Six Tips to Crafting a Killer LinkedIn Profile

Abel Nunez February 25, 2017 Entrepreneur Advice, Social Media Leave a Comment

Forbes recently rated LinkedIn as the number one social resource for job seekers and hiring managers, and for good reason. …

How to Increase Your Social Media Presence by Keeping it Simple

Abel Nunez January 28, 2017 Entrepreneur Advice, Social Media Leave a Comment

Various forms of social media have cropped up since 2005 including Facebook, Twitter, LinkedIn, Tumblr, Flickr, Pinterest, and Instagram. The …

8 Ways to Build Trust in Your Brand Through Social Media

Abel Nunez January 14, 2017 Entrepreneur Advice, Social Media Leave a Comment

If you want people to discover, talk about, and trust your brand, try taking advantage of social media to support …

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Symbol or Icon (Brand Mark):
Gives a clear representation of your company’s identity without the use of words. Often used for companies with a global presence to help the brand cross language barriers or when the company name itself is too long to be used as an abbreviated lettermark. Often the symbol/icon is abstracted or stylized to help it be memorable and recognizable to the prospective audience.

Typographic:
Typographic logos consist solely of text, often stylized or designed using a unique font. This tends to work best with company names that are very distinctive, or for companies that are just getting started. These are more direct and to the point, and can evoke almost any feeling that’s desired simply through type choices and customization. According to a recent study, 37% of the top 100 brands in the world use a typographic logo style.

Lettermark:
Lettermark logos are often very simple, and when creating a logo, simplicity is everything. They are comprised of text (like typographic logos), but they highlight the company’s initials or first letter instead of the full name. This is helpful for company names that have a difficult pronunciation, spelling, or are long-winded (think “IBM” over “International Business Machines”).

Emblems:
Emblems simply encase the company or organization’s name within the graphic portion of the logo so that the two are inseparable. These often tend to look like official badges or seals, making them attractive options for political and government organizations. Occasionally they are used by other companies (think Starbucks) with great success.

Combination Mark:
Logos with both text and a symbol/icon are combination marks. These generally provide flexibility for the use of either or both elements, and look as good with the elements separate as they do together. This is a very popular logo style, since it spells out a company’s name while associating it with a visual icon at the same time. Because of the added complexity, these tend to require a little more time to create.