Introduction Publicity is a powerful tool that can significantly affect a business’s success. Unlike paid advertising, which directly costs money, publicity involves gaining free media coverage and public attention through various means. When done right, publicity can elevate a brand’s visibility, build credibility, and attract …
Introduction In an era where social media prowess can make or break a brand, Instagram stands out as a cornerstone of digital strategy. With over a billion monthly active users, this visual platform goes beyond mere photo sharing—it’s a bustling marketplace, a storyteller’s canvas, and …
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