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What's the Big Deal About SEO, Anyway?


For every search a user performs on a search engine like Google, there's an intent behind it. For example, when someone is planning to move or buy a new home they will search for real estate listings, or if they are unsure what to eat for lunch they'll conduct a search for local restaurants, or restaurants within a local vicinity. The intent behind the search is to fulfill their need for information.

SEO, or Search Engine Optimization, is a method of increasing your website’s visibility in search engines such as Google. This makes it easier for potential clients to find you and increases your chances of converting them into paying customers.

Our experts use the latest search engine optimization tactics, backed by tried and true digital practices, to grow your business online.

So, How Does SEO Work?

Search engines such as Google and Bing gather information from across the web using crawlers. This information is then stored in an index. When a search is submitted the engine will show relevant content higher than that with less relevance.

Being "relevant" in the eyes of search engines is where SEO comes in. Search Engine Optimization (SEO) is how search engines like Google and Bing understand your website’s content. Ultimately, it’s how they figure out the value of your content in relation to the keywords being searched. This process is what drives organic traffic to your website and is the driving force behind your digital marketing strategy.

How to Grow with SEO

Fun fact: There are over 3.5 billion searches made daily on Google alone. With so many businesses competing for top spots in the search results, gaining visibility through quality keyword research and SEO refinement is key to elevating your business.

As your SEO partner, we will develop strategies that make sense for your business, implement proven marketing tactics and create a plan for measurable results. And best of all, we make smart decisions fast so you can focus on what matters most to you. Let our team optimize your business so it can earn the visibility it deserves as a leader in your niche.

60,000 searches are happening on Google alone, every single second.

93%

93%

of online experiences begin with a search engine

75%

75%

of people never scroll past the first page of the search results

61%

61%

of consumers research a product before buying

How Our SEO Services Work

Our SEO process is a series of activities that begins with you and ends with you. Our team takes the time to get to know your business, what it can offer its clients, and how everyone can benefit from your presence on the web. By learning more about your audience, business model, and competition, we can identify the best ways to promote you across the search engines as effectively as possible.

Our 10 Step SEO Process:

SEO Client Spotlight

When we first took over the Wayside Radiator account they lacked an online presence. They didn't have a website and they hadn't claimed many of the online directories that contained their NAP, or Name Address Phone. We developed a site with SEO-friendly content, worked on their local citations and followed Local SEO Best Practices. They have consistently ranked at the top of the search results for keywords like "radiator repair" which has, in turn, generated a large volume of organic traffic with a high conversion rate.

Finding the Right SEO Approach

It’s easy to brag about our experience, so here it is. Our business exists and has thrived for over a decade because of how much we've invested in our own SEO. Our personal experience gives us hands-on expertise in the field and a high level of technical knowledge. We provide SEO services to numerous businesses, large and small, and can tailor an effective SEO marketing strategy for your business.

Whether you’re working with a startup or an established business, our team offers the insight and experience needed to help grow your business.

Local SEO

A complete local SEO strategy that helps you dominate the search rankings and grow your customer base.

  • Google My Business
  • Local Citation Setup
  • Local Search Optimization
  • Localized Content Creation

Ecommerce SEO

Using eCommerce optimization techniques, we can help you increase your sales.

  • Brand Awareness
  • Product Title Optimization
  • Product Description Optimization
  • Advanced eCommerce Analytics

Technical SEO

Scale your SEO efforts by strategically aligning technical and creative initiatives.

  • Schema Markup
  • Analyze Backlinks
  • Website Migration
  • Optimize Website Images

SEO FAQs

  • Do You Target All Major Search Engines?

    Our SEO team focuses on optimizing your website for all major search engines. When implemented in a highly systematic way, the data driven approach that we take to search engine optimization results in measurable increases in web traffic and overall website performance.

  • Which SEO is Best for My Business?

    A qualified SEO agency will be able to create a comprehensive SEO strategy for you that’s based on your target market. An expert SEO firm will evaluate everything from top-level data about the industry, your established competitors and the current state of your business to figure out which SEO strategy is best for your business.

  • Can You Define Technical SEO for Me?

    Technical SEO addresses issues and mistakes with your website that affect user experience, website speed and other issues that may affect the ability for search engines to crawl your site. This is a literal focus on technical aspects of your site that hinder your site's ability to rank higher in the search results.

  • Do You Offer any Free SEO Advice?

    Yes. Not only does our agency help businesses optimize their online presence, but we also provide value to you with articles, blog posts, and tips through our site and social media channels.

  • Can You Help Me With My Google My Business Listing?

    We can set up and optimize your Google My Business (GMB) listing with all accurate and relevant information to help you gain exposure for your business in the local search results and Google Maps.

  • What is Ecommerce SEO?

    Ecommerce SEO involves optimizing your online shop to increase visibility in search engine results pages. We help drive traffic and boost conversion rates by focusing on relevant search terms that appeal to your ideal customer.

  • What Type of Search Engine Marketing Services Do You Offer?

    At Creative Marketing Nerds, we combine our skills and experience to offer a full range of marketing services. From web design to copywriting, SMM and PPC management, we deliver the results you need.

  • Do You Offer SEO Audits?

    We offer multiple levels of audits, from basic SEO audit to more in-depth analysis. This deeper analysis benefits for customers who have been doing SEO for a while and are looking to implement a more advanced strategy.

Work With The Nerds

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