If you have been actively marketing your business online, you must have heard about local SEO and organic SEO, but do you know what differentiates one from the other?
Read on to find out the differences and similarities between these two highly effective online marketing techniques.
Both Start with a Search, but the Intent Is Different
The primary difference between local SEO and organic SEO is that the former has a geographical component. The purpose of local SEO is to get your business’s website in front of prospective customers who are searching for a product or service in a particular area.
Take a look at the difference in search queries and search results for both local SEO and organic SEO.
- Organic SEO
Search Query – SEO Marketers
- Local SEO
Search Query – SEO Marketers in Midland TX
Links of Organic SEO vs. Citations of Local SEO
Citations and links are influential signals that impact local and organic search results. In order to optimize your website for organic SEO and boost its search engine rankings, you must add high quality, relevant links to your content. On the other hand, if you want your website to rank higher for a given location, you should cite your website/business in various online business listings and directories, such as Yelp, Merchant Circle, SuperPages, etc.
Optimizing a Website — Difference in Approaches for Local and Organic SEO
If you want to optimize your website for specific search terms, you will have to do a lot of on-page and off-page optimization. For organic SEO, you will be required to use your targeted keyword in your title tags, meta descriptions, headings, and anchor text, as well as write quality content and develop an effective link building strategy.
For local SEO, you will be required to do all this as well as to create a Google listing and cite your business in online directories. In addition, encouraging customers to write reviews on Yelp, Google, and other websites can also help your business rank higher for a specific location.
Organic vs. Local SEO — Which One Works Better?
Well, as mentioned earlier, both are excellent online marketing techniques that can help you gain better visibility on the web. However, local SEO works better for brick and mortar businesses with a physical office in a specific location. On the other hand, organic SEO is the ideal choice if you want your business to rank high for specific search terms.
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