How to Create Custom Tweet This Links

Abel Nunez Social Media Leave a Comment

Reading Time: 3 minutes

Want your readers and site visitors to help spread the word about one of your eBooks, PDFs, documents, or some other tidbit of information? Consider inserting custom “Tweet This” links into your documents, PDFs, Website, and eBooks. Not only does this make it easy for your users to help you promote your items or services, you can customize the tweet to read exactly how you want it to read. With this technique, you don’t even need a Twitter account to take advantage of marketing on Twitter.

Why insert “Tweet This” links? Let’s say that you have a free eBook available on your Web site and that this eBook is excellent at pre-selling your products or services. The more readers that read the eBook, the more sales you ultimately make. By inserting “Tweet This” in key areas throughout the eBook, your reader simply clicks a link and his Twitter account page automatically opens with your custom message filled in. All your reader needs to do now is click the Update button and your message will be sent to the reader’s followers.

Let’s take this article for example, if I wanted to prompt readers to tweet it, I’d simply place a “Tweet This Article” indicator before or after the link. I would need to create a 140-character tweet that adequately relays my message such as:
Promote your next E-book with custom “Tweet This” links:

You can create short links by using URL shortening services like or, I will use for my example. If you have space in your tweet, include “RT@yourname” as a technique to potentially attract new Twitter followers, too.

So, how do you make a link that opens the reader’s Twitter page and fills in his status box with your message? It’s easy once you know the steps.

First, use a word processor to create a 140-character tweet and add a shortened link to the e-book, PDF or website that you are promoting such as the example above. Next, copy and paste the following into your document:

You will need to combine this prefix with the text of your tweet. In our example, my message will now look like this: Promote your next E-book with custom "Tweet This" links:

Now, find all of the spaces and replace them with a plus sign (+) without the parentheses and the message will now look like this:"Tweet+This"+links:+

You can now test the URL above by copying and pasting it into your Web browser. My message has now become the URL I will need to create my “Tweet This” hyperlink. Feel free to click on any of the examples below:

Tweet This: Promote your next E-book with custom “Tweet This” links
Tweet This: Promote your next E-book with custom “Tweet This” links
Promote your next E-book with custom “Tweet This” links {Tweet This}

When creating your own messages, always test them by copying and pasting the URL into your Web browser first. Your Twitter account should open with your message pre-filled into your status update area. Once you’ve verified that the URL works, you can then start using it to create “Tweet This” links in your documents, blogs, PDFs, and other locations that support hyperlinks. For example, if you want to include a “Tweet This” link in your WordPress blog, type “Tweet This” into your blog’s editor and then hyperlink “Tweet This” to the URL by highlighting the text, clicking the Insert/Edit Link button, and copying and pasting your URL into the appropriate field.

The process is similar for documents, PDFs, and Web sites. Use your program’s Hyperlink feature to create a text or image link to your message. If you want to get fancy, create a Tweet this graphic or button and hyperlink it to your URL. Use your “Tweet This” links in all of your online promotional materials and let your viewers help promote your business on Twitter!

Note: Word 2007 will follow the full URL correctly and fill in the status area as expected when clicking on the original URL but it does not follow the shortened text hyperlink properly. It opens Twitter but does not fill in the status area as it should. However, if you save the Word 2007 document as a PDF using Save As > PDF or XPF, the PDF file’s “Tweet This” link works perfectly.

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