How to Become an Influencer on LinkedIn

In Entrepreneur Advice, Social Media by Alexa Porras0 Comments

3 Tips That Will Help You Become an
Influencer on LinkedIn

Growing up, many of us were taught that hard work is the only way one can get recognized and gain
appreciation from others. But today, the world has changed. Promoting your expertise and
knowledge of a subject is no longer considered immodest. In fact, it is one of the most effective
ways to establish yourself as a subject matter expert or thought leader in your industry.

While there are a number of platforms that allow users to share their views and opinions on various
topics, LinkedIn remains the primary choice of professionals for obvious reasons.

So, if you want to establish your identity as an authority figure and enable deeper engagement with
your followers, here are a few tips that would help you become an influencer on LinkedIn.

1. Curate and Share High-Value Content

Original, high-value content is what savvy LinkedIn influencers strive for, and what people and
search engines look for. Therefore, begin with creating fresh, interesting content that’s relevant to your industry. The key is to create high-value content that engages your audience on a consistent
basis.

2. Reap the Many Benefits of Long-Form Content

While many of us assume that nobody wants to read long pages of content on the internet, the
truth is that long-form content not only ranks better on search engines, it also gives you an
opportunity to show off your expertise on a given topic. Therefore, try and publish longer posts of 800 to 1000 words, but make sure that your posts are well-structured and contain multiple sub-headings to facilitate easy skimming for your readers.

3. Don’t Go Mainstream, Focus On a Niche

It’s easy to feel tempted to connect with a lot of people in order to grow your followers’ base, but remember that it’s always better to have a small targeted group of followers who actually read your posts than having thousands of followers who don’t even belong to the same industry. Therefore, don’t build a random network. Be strategic about it and connect with people who are more likely to read and share your content.

Bonus Tip: Listen to Your LinkedIn Connections

Listen and learn what your followers want to read. Create your content around the needs of your LinkedIn connections and you’re likely to garner more attention and engagement.

Want to learn more about LinkedIn marketing? Contact Creative Marketing Nerds at 432 363 4235.

Alexa Porras

Social Media Manager at Creative Marketing Nerds.

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