Search rankings are of vital importance for anyone running an online business. However, search engines such as Google may change their algorithms hundreds of times each year, leading to misunderstandings and misinformation that can threaten your earning potential. Below are some of the most persistent search engine optimization myths facing any online entrepreneur.
One of the most enduring SEO myths is the concept of keyword density–the idea that stuffing a page or article with as many instances of each keyword as possible will improve your search rankings. While this was a valid tactic in the early days of search engine optimization, modern algorithms focus on “semantic searching.” This means that you are better off using synonyms and related words in an organic context than simply repeating the same keywords over and over.
Tags Are Essential:
While meta tags, title tags, and ALT tags can contribute to better rankings, their importance is often greatly exaggerated. These tags can improve the consumer experience by increasing accessibility, but meta tags are no longer the major ranking factor that they once were.
While it may seem that longer, more detailed content is superior in terms of site rankings, the reality is that content length is not a major factor. There are certainly some benefits to larger articles, including higher conversion rates, but the most important aspect regardless of size is whether the content is interesting enough to attract comments and sharing.
You Can Buy Rankings:
There are many businesses that claim to be able to improve search rankings–for a price. Whether it means paying for searches and links or buying ads, the fact of the matter is that spending money won’t be a ticket to topping the search results. Virtually every search engine is committed to weeding out this type of behavior, which means that the money you spend will have little to no effect on your rankings.
Content Doesn’t Matter:
Though most online entrepreneurs have wised up, some still buy into the myth that content doesn’t matter. While there are many factors that influence SEO, there aren’t any secrets that will allow you to bypass the all-important step of creating unique, high-quality content. If your site has an unusually high bounce rate or few repeat visitors, it may be a sign that sub-par content is to blame for lagging search rankings.
The bottom line is that staying relevant as an online business requires staying plugged in to ever-changing world of search engine optimization. As algorithms continue to change, much of the common wisdom of the past becomes outdated and irrelevant. If you are still relying on some of the SEO myths above to draw traffic and improve your rankings, it might be time to reevaluate or seek out an expert’s assistance.